Impact of Human Psychology on Different Media

Media is rightly considered the mirror of society. It not only shapes the minds of people but also reflects their mindset through information and entertainment to keep them engaged based on relatability. 

Media has dramatically affected human behaviour and vice versa. These technologies are not only the daily tools of communication, information and entertainment for people but have become omnipresent and an integral part of people’s lives. In today’s digital world, the media can give you ideas, it can inspire you to do certain things and drive you to initiate what you see. The media controls society and is capable of changing human behaviour, living style and moral thoughts and consequences. Media reflects in two ways i.e. positive as well as negative; as media does not produce the real happening of a world, but rather creates a new world. 

Media’s account of human behaviour interacts with both media and technology. It isn't just mass media or even the content of the media; it's also how the technology behaves, and how it impacts, creates a design, and actually can share the behaviour. 

The influence of mass media affects many aspects of human life, which can include voting a certain way, individual views and beliefs, or skewing a person's knowledge of a specific topic due to being provided false information. The overall influence of mass media has increased drastically over the years and will continue to do so as the media itself develops. 

As mass media evolve, media criticism also often evolves – and grows in strength – during times of media change with new forms of journalism, new media formats, new media markets, new ways of addressing media markets and new media technologies.

 Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs. Media effects are measurable effects that result from media influence or a media message. Whether a media message has an effect on any of its audience members is contingent on many factors, including audience demographics and psychological characteristics. These effects can be positive or negative, abrupt or gradual, short-term or long-lasting. Not all effects result in change; some media messages reinforce an existing belief. Researchers examine an audience after media exposure for changes in cognition, belief systems, and attitudes, as well as emotional, physiological and behavioural effects.

In the modern era, mass media relies heavily on people’s perceptions and preferences to efficiently share information as well as gain TRP. As a result, the creators observe the trends among the masses in terms of psychology and draft the information or entertainment to extract the maximum amount of attention from the audience. For instance, news channels sway towards showing biased news based on people’s preferences. In a second example, serials being aired often show family drama keeping in mind their target audience and their mindset. Not just the content but the detailing of content too depends heavily on the people’s choice. The outfit, art, makeup, language, gestures, etc- all are based on the current trends or what people want to see, instead of what they should be seeing.

Conclusively, media and audience have a great impact on each other in every term. While media mould minds, minds skew media.