6 REASON WHY YOU ARE NOT GETTING ENOUGH ORGANIC TRAFFIC

“Why does my website not get enough traffic?” You might ask this question to yourself and your team every time you check your website analytics. Tens of thousands of websites come up every time you search for a keyword, yet your website is way back on some lost page. It might seem like you’re doing everything right yet all your efforts are going down the drain. Well, as a matter of fact, you might be one mistake away from hosting large traffic. Understanding why your website is unable to perform well and improving matters the most.

In this blog, we summed up some mistakes that deprive websites of their much deserving traffic. Read on to find out how you can identify your website’s shortcomings and rectify them to get better and quality traffic.

Step Up Your Content Game

Google has become extremely efficient in refining and ranking website content lately. Without a high-quality website and great, consistent content, you might lag behind in the SERP ranking. Even when you pay for traffic, with mediocre content readers would simply leave the page.

Of course, the solution to get organic traffic is quite simple- make your content worth it. The content you publish should be informative, accurate, and non-biased. It should be in accordance with your target audience. While writing for B2B companies, it should be detailed and analytic; for B2C companies, it should be moderately analytical and emotionally triggering. Additionally, it should be complemented with a top-notch headline, subheadings, and perfectly balanced keywords.

Clickworthy Headlines

Clickbait-y headlines are never appreciated by readers. Moreover, with Google’s highly efficient ranking system, it has become all-the-more important to have a headline that reflects the article. However, a boring, passive, or uninteresting headline can drive away a good deal of traffic even from quality content. With that being said, a probable reason why you don’t get any organic traffic on your website is that your headlines are just not doing it for the readers.

You can resolve this issue by creating headlines that should not only complement your content but also intrigue the visitors. Spend some time on reading blogs by high-ranking websites. Notice their headlines. Try following the pattern and see if it makes any difference to your website.

Messy Keywords

Keywords can be a game-changer in digital media. It holds the most important position in SEO. There is a good chance that your website rank is below average because you are using the wrong keywords or in the wrong way.

The common mistakes made while using keywords are:

Filling the content with keywords.
Using the same set of keywords too many times.
Using the most common or popular keywords that are used by top-ranking websites which would make it more unlikely to pop up in the initial SERPs if someone looks up those keywords.

You can improve your keyword strategy in the following ways:

Do not flood the content with keywords. 6 to 7 keywords in a 1000 word article is a well-balanced ratio.
Use ‘long-tailed’ keywords. These are the keywords that are around 4-5 words long and are highly specific. These keywords usually have less competition and are more likely to drive traffic to your website.
Use different keywords throughout your content as well as some alternate keywords.

Poor Backlinks

Backlinks are responsible for driving a good volume of traffic to your website. Most of the top-ranked websites have high-quality links that direct browsers to them. They might even have acquired a strong domain authority, that is, their link profile is heaped with backlinks from their industry’s best. If you aren’t getting enough organic traffic, chances are, you do not have backlinks at all, or they are not good enough.

Blog commenting is an efficient way of attracting backlink traffic. Many websites give out do-follow or no-follow links to commenters. By commenting on both kinds of blogs, you will build yourself a very strong link profile which will help you generate traffic.

Apart from this, guest blogging is also a great source for creating backlinks. Generally, websites add links in the guest blogs- once in the article and once in the author’s bio. This will help to redirect interested readers to your website, therefore increasing traffic

Unsatisfactory Website

Maybe, the problem doesn’t lie in the content or strategy, but the website itself. A slow website or one with an unappealing or twisted interface can repel organic website traffic. It can also impact your SERP ranking adversely.

Here are some ways you can ensure better user experience for your website:

Keep the UI simple and efficient. A systematic website where all information can be found easily is more user-friendly.
The color combination and design of your website should reflect your business and its values.
Use more graphics. Images, infographics, videos, etc add vibrance to your website as well as makes it easier for the visitors to understand more without reading much
Use easy-to-load content (Visual/Textual). Keep the website light for quick loading and faster surfing

Social Media Anomaly

If you have a very poor organic traffic on your website, it might be because you have solely focused all your attention on direct traffic from Google, overlooking all other sources with an abundance of your target audience. Social media is one such gold reserve of traffic. Without sufficient promotion or lack of activity on social media, you are likely to miss on a very huge chunk of the target audience.

It is a common misconception that social media might not be able to procure quality traffic. Although, to the contrary, various kinds of social media sites attracts all kinds of people. A substantial following on social media platforms can help you open the floodgates of organic traffic on your website. Be active and consistent on different social media platforms, gain followers, and get high traffic with each blog post.

It is certainly not a herculean task to drive organic traffic to your website every day. The most efficient way to do it is by finding the flaws, correcting them, mastering your skills, and improving your strategy consistently. Check for the mentioned issues and rectify them to see an improvement in the flow of traffic on your website.

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